Lorna Jane
Lorna Jane is a leading Australian activewear brand that has redefined the women’s fitness apparel space with a fusion of function, fashion, and philosophy. With a global presence and a loyal community of movement-minded women, the brand is grounded in its empowering ethos: Move. Nourish. Believe.
Deliverables
Ecommerce Website
Product Design
Introduction
Before Shipcode was feature complete, Lorna Jane partnered with Branding Brand on a consulting project to take their customer experience to the next level. Our VP of UX outlined areas of opportunities and our delivery team produced designs in Figma for core screens to show them what was possible. The consulting effort was well received and led to a partnership for the launch of Shipcode.
Challenge
The goal was to build a responsive, ecommerce website using Shipcode that was localized for US, NZ, AUS, and SG markets. In addition, we needed to created documentation and train the client to use the tool when MVP was complete.
My Role & Approach
I worked with our engineering team to build the proposed experience in Shipcode. I built the UI and Design System that powered the experience while designing for unrealized areas on the fly based on the concepts presented to the client in the consulting project. I defined style variables and reusable components that created a connected system so the experience was consistent and easier for the client to manage when we handed it off. When the MVP was complete, I led multiple training sessions that helped Lorna Jane's team understand how to use Shipcode.
Outcomes
We launched a real experience built in Shipcode and matured as a product.
The client saw an increase in sales, engagement, and retention as a result of the UX improvements.
The client is able to ship new work to market faster, save money on development costs, and manage their experience in house—reducing the need to work with multiple agencies.
Marketing, ecommerce, and design teams are able to handle the majority of tasks that would have been dependent on engineers without Shipcode.
The client saw an increase in sales, engagement, and retention as a result of the UX improvements.
The client is able to ship new work to market faster, save money on development costs, and manage their experience in house—reducing the need to work with multiple agencies.
Marketing, ecommerce, and design teams are able to handle the majority of tasks that would have been dependent on engineers without Shipcode.
Product Design
Challenge
We had 12 weeks to build a responsive ecommerce website using Shipcode. The product wasn't feature complete and had bugs that needed to be addressed in order to deliver on our promise.
My Role & Approach
I was responsible for finding gaps in functionality and areas of opportunity that would improve our tool. I created tickets in Jira to track work for immediate needs and future roadmap items. I designed new features and enhancements in Figma and performed QA when the code was promoted to our staging environment. When the improvements were available on production, I made project updates where relevant. In addition, I helped produce documentation that enabled Lorna Jane and future customers to build confidently.
Outcomes
I got first hand experience as to what it's like for a customer to build in our tool.
We got user-centered insights that allowed our team to add real value back to the product that helped our team improve the UX/UI, quality of life, and performance of Shipcode.
We introduced new features and functionality that would otherwise not been as noticeable without building a real experience in the tool.
We have documentation that empowers Shipcode users to build confidently.
We got user-centered insights that allowed our team to add real value back to the product that helped our team improve the UX/UI, quality of life, and performance of Shipcode.
We introduced new features and functionality that would otherwise not been as noticeable without building a real experience in the tool.
We have documentation that empowers Shipcode users to build confidently.
Open to New Opportunities
