The objective was to design and implement an app experience that would help grow the business. This was the first UX/ecommerce project I worked on and required humility and adaptability as I needed to learn along the way to be successful.

I was the lead designer on the project, primarily responsible for designing the visual and interactive elements of the app in Figma. We took a human-centered design approach to define sets of UX blueprints that would lay the foundation for all design considerations based on the client's technology stack, as well as project scope and requirements. Design was split in to two phases: the first was to establish the look and feel and defined the happy path from home to cart. The second phase focused on edge cases, account, and onboarding. At the end of each design phase, I would present working prototypes to our internal team (VP of UX Strategy and VP of Design) for feedback, make any requested changes—then present to the client for approval. Once the designs were approved, I worked with our engineering team to ensure designs were implemented to spec.

Our team successfully launched Lulus' native experience to the App Store and the client shared the positive user feedback they received was impactful.

They saw an increase in new account creation and growth in their Loyalty program.

Conversion rates from new features like their Love List and Back in Stock notifications led to higher Sales and Revenue.