Tillys iOS App
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Tilly's is a lifestyle and fashion retailer rooted in Southern California’s surf, skate, and streetwear culture. The brand offers a curated selection of clothing, shoes, and accessories from both well-known and emerging brands, catering to trend-conscious teens and young adults who value self-expression and a laid-back, West Coast vibe.
Deliverables
UX Strategy
App Design & Development
Introduction
Tilly's and Branding Brand worked together to design and implement a native iOS app that would extend the client's ecommerce experience beyond their web presence. They were in the process of replatforming their tech stack during the beginning of the project so scope and requirements were ambiguous but we had a tight timeline to deliver before the holidays. While waiting for approval on the scope, our team performed a benchmark review of their website and identified areas of opportunity for their app that would improve their user's experience.
App Design
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Challenge
The objective was to design and implement a native iOS app that drives sales, increases customer engagement, and retention.
My Role & Approach
I was the lead designer on the project, primarily responsible for designing the visual and interactive elements of the app in Figma. We took a human-centered design approach to define sets of UX blueprints that would lay the foundation for all design considerations based on the client's technology stack, as well as project scope and requirements. Design was split in to two phases: the first was to establish the look and feel and defined the happy path from home to cart. The second phase focused on edge cases, account, and onboarding. At the end of each design phase, I would present to our internal team (VP of UX Strategy and VP of Design) for feedback, make any requested changes, and then present to the client for approval. Once the designs were approved, I worked with our engineering team to ensure designs were implemented to spec.
Outcomes
Our team successfully launched Tilly's native iOS experience to the App Store.
The client received positive user feedback from their customers regarding their new app.
They saw an increase in App downloads leading to more user engagement, as well as an increase in Loyalty Members.
App conversion rates led to higher Sales and Revenue than their current website.
The client received positive user feedback from their customers regarding their new app.
They saw an increase in App downloads leading to more user engagement, as well as an increase in Loyalty Members.
App conversion rates led to higher Sales and Revenue than their current website.
Open to New Opportunities
